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Born from the belief that the future belongs to the curious, Baby Einstein helps parents cultivate curiosity within their children themselves.

Baby Einstein began in 1996 as a video series created to introduce music, stories, numbers and language to young children. Founded by a mom, Baby Einstein has always kept parents and kids at the centre of product design and innovation.

Baby Einstein believes in "Curious for More", so they help families stay curious through experiences of shared discovery and creativity. Why? Because curiosity motivates us to learn and adapt. It compels us to be open to possibility and confident in our skills. Curiosity is essential for succeeding in our ever-changing world and creating a better one.

In the decades that followed, Baby Einstein has expanded their multimedia collection of baby products to reach children across the globe. In 2017, Baby Einstein came forward to Hape. Both companies teamed up and brought their expertise together to co-developed the award-wining Magic Touch Instruments series for babies and young kids. With just a touch or a tap, young kids will be amazed when these wooden toys responds with music and sounds. Developed as an entire collection, you would be able to hold onto these keepsake toys and pass them down from child to child.